Reviews

Word on the Street

RadioAirplay

Song: Kwanza Flow

Overall Impression:
Launching into action with an explosive backing beat built from an unexpected but endlessly accessible sample, Frank Deno's "Kwanza Flow" hits hard from the first beat to the last line.  Massive in feel and flawless in application, "Kwanza Flow" has Deno dropping bar after bar of powerful lyrical bombs over a tricked-out remix of "Carol of The Bells", blessing listeners with the sonic gift of his old-school but ever-relevant flow as he lays out a message of authenticity and talent in an age of ceaseless emulation.

Strongest Point(s):
By far, the most impressive aspect of "Kwanza Flow" is Frank Deno's conviction and delivery.  From the moment he begins til the very last bar, a sense of purpose and passion for the craft permeates each and every line - gripping listeners instantly and refusing to release them until Deno has said what he's set out to say.  This driven delivery is granted extra gravity by the instrumental track itself, as the sample chosen intuitively brings an air of holiday-themed intensity to the table and expands on that impulse through cleverly manipulated electronic impacts - spurring the tracks energy levels through the roof.

Target Audience Appeal:
Fans of authenticity in Rap will find themselves transfixed by Frank Deno's intensity on the mic, while fans of Hip Hop production and energized holiday remixes will plug into the backing track instantly.  "Kwanza Flow" manages to borrow from what's known to deliver something new and unique, opening up its appeal to those looking for familiarity as well as originality in the field, positioning itself to become favored by nearly anyone who listens in. - Jon W.

Artist target suggestions:
Ghostface Killah, Raekwon, Wu-Tang Clan, Rick Ross, Dave East, Snoop Dogg, Method Man, Redman, Gang Starr, T.I., Kendrick Lamar, OutKast, Pusha T, Travis Scott, 2 Chainz, Ty Dolla $ign, Nas, Anderson .Paak, 50 Cent, Young Thug

About the Reviewer:

Jon Wright is a trained multi-instrumentalist, vocalist, and music educator with nearly twenty years of experience in the field. Working with musicians and their individual sounds is his passion and profession, and he strives to interact with and understand every aspect of the production process - from theory and songwriting to recording and mastering. He continues to teach students of all ages and is currently collaborating with artists in a wide variety of genres.

Vocals: Strength
Lyrics: Strength
Instrumental Performance/Execution: Strength
Melody/Rhythm: Strength
Arrangement/Flow: Strength
Recording Quality/Overall Mix: Neutral

RadioAirplay

Song: A-100

Overall Impression:
Frank Deno combines old-school flow with contemporary Trap sounds to deliver a track that's "A-100"!  An anthem for the bread-winners, "A-100" focuses on the never-ending hustle for gold, praising the benefits of hard work and perseverance through heavy lyrical hooks and a stark Trap feel, offering auditory motivation to those that are currently on the grind.   Well balanced between driving energies and spacious sounds, this track from Frank Deno strives to elevate authenticity and determination above pursuit of the bare minimum.

Strongest Point(s):
There's a compelling contrast between the more melodic voice of the hook and Frank Deno's signature flow.  The near endless drive of Frank's rhythm serves to propel the energy forward while the more spacious hooks allow for an open-ended and reflective moment in the sound.  The result is a well-balanced and immersive listening experience, offering something for everyone in a package that bears a clever polish.  Fully memorable and likely to leave a lasting impression on first-time listeners.

Target Audience Appeal:
The lyrical content and overall feel of "A-100" is designed to tap into the mindset of those that strive to succeed - which applies to a large portion of the population.  While the specific style of the track may appeal most to fans of Rap and especially the current trend of Trap, the message and motivation in "A-100" stands to resonate with nearly anyone who takes the time to hear it - making Frank Deno an accessible artist for a wide range of potential listeners. - Jon W.

Artist target suggestions:
Common, Logic, Royce Da 5'9", Future, Lil Uzi Vert, Lil Nas X, Jack Harlow, Da.Opticks, Post Malone, Wiz Khalifa, Drake, Lil Durk, Ty Dolla $ign, DaBaby, Travis Scott, Kid Cudi, OutKast, Eminem, N.W.A., Snoop Dogg, 2Pac, Wu-Tang Clan

About the Reviewer:

Jon Wright is a trained multi-instrumentalist, vocalist, and music educator with nearly twenty years of experience in the field. Working with musicians and their individual sounds is his passion and profession, and he strives to interact with and understand every aspect of the production process - from theory and songwriting to recording and mastering. He continues to teach students of all ages and is currently collaborating with artists in a wide variety of genres.

Vocals: Strength
Lyrics: Strength
Instrumental Performance/Execution: Strength
Melody/Rhythm: Strength
Arrangement/Flow: Strength
Recording Quality/Overall Mix: Neutral

RadioAirplay

Song: Insomnia

Overall Impression:
"Insomnia" pits Frank Deno's fiery flow against an ethereal soundscape - skillfully crafting a sonic space that blends atmospheric energies with deeply engaging lyrical rhythms in an auditory experience that lands as both immersive and deeply energizing!  As if Frank's style wasn't hypnotic enough, the rich and reverberant instrumentals on "Insomnia" serve to drive home the sleepless tone of the track's captivating lyricism in an all-encompassing cocktail of clever production and enticing sound design.

Strongest Point(s):
The tone and timbre of the instrumentals on "Insomnia" are stellar!  From the instrumental sounds chosen to the sparingly applied female backing vocals and the beat itself, the track presents itself as a cavernous space and practically commands the listener to lose themselves inside of it.  This crafty sound design extends to Frank Deno's vocal track as well, with the sub-octave doubling on the vocal lines serving to both bolster the lyrical flow and deepen the immersive quality of the sound.  As always, however, the real star of the track is Frank Deno and his magnetic delivery.  Each and every line feels so intentionally crafted and carefully constructed that listeners have no choice but to hold on tight and enjoy the ride.  Excellent sound all around!

Target Audience Appeal:
Frank Deno's style bears much to love for fans of authentic original Rap and Hip Hop, and the level of love for the craft on display in tracks like "Insomnia" acts as a strong introduction to the artist's efforts - promising to make new fans of first-time listeners and to reaffirm the fandom of established followers through gripping performance and brilliant attention to detail.  "Insomnia" is the sort of track that makes you want to forget where you are, and offers listeners a chance to escape into a world unto itself. - Jon W.

Artist target suggestions:
Lxst, XXXTENTACION, Juice WRLD, Lil Uzi Vert, Lil Tecca, Travis Scott, Kendrick Lamar, Pcam, Kid Travis, Papithbk, Blai$y, iann dior, The Game, T.I., Trippie Redd, Wiz Khalifa, Kid Cudi, Yung Pinch, Rick Ross, Ouse, SaruBeatz

About the Reviewer:

Jon Wright is a trained multi-instrumentalist, vocalist, and music educator with nearly twenty years of experience in the field. Working with musicians and their individual sounds is his passion and profession, and he strives to interact with and understand every aspect of the production process - from theory and songwriting to recording and mastering. He continues to teach students of all ages and is currently collaborating with artists in a wide variety of genres.

Vocals: Strength
Lyrics: Strength
Instrumental Performance/Execution: Strength
Melody/Rhythm: Strength
Arrangement/Flow: Strength
Recording Quality/Overall Mix: Strength